CMO Uncovered · Ryan Hartman, Chaiz
Zero Dollars on Paid Ads, Lowest CAC Ever
“I spend $0 on paid advertising right now... in fact, our CAC is the lowest it's ever been because of that.”
Transcript
honestly, the hat I wear the most right now is Biz Dev. So to answer your question, I spend $0 on paid advertising right now. We've tested a few things here and there, but at the moment, we're paying $0. I've not spent in a single dime on it. And in fact, our CAC is the lowest it's ever been because of that. So our competition, you can imagine
dealers don't do any SEO, for example, on auto warranties. And then some of the old school like call center