Bilt building a connected world
“We're trying to build this world, and it's a world where all of these things are just a little bit better.”
Transcript
I think so much of what we do is very like a game, because we're trying to build this world, and it's a world where all of these things are just a little bit better. If you're thinking about how people conceptualize their own neighborhood, it is their world. It's all the things that make up their version of their game. And so for Bill, that means we do have to paint a picture and tell a story
about what does the neighborhood look like? What is the block? What types of merchants are around you? What types of communities are you building? How do you connect with each other in this game that is built? And so for us, that means we have to do a lot of things that help paint that picture, showing how all these merchants connect to each other.
I'll give a random example, a lot of our Parker restaurants, after you check out ePay Your Bill for Bill, it'll prompt you to, in some places, have a comped lift ride back home. And you feel like you're living a more elevated, easier, simpler life, because built doing the work for you.