Why Super.com Sponsors NASCAR
“These are everyday Americans who want to save money. A lot of these people would paycheck to paycheck. And that's who we serve.”
Transcript
its keep. And I think you're a NASCAR decision, why are you chose to do that?" The NASCAR relationship that we've looked at the customer base, these are everyday Americans who want to save money. A lot of these people would paycheck to paycheck. And that's who we serve. So the demographic was right for us in that particular customer base. I'm sure all of our listeners are like, "How the hell do you even approach a
partnership with NASCAR?" So, welcome to CMO Uncovered, which is proudly sponsored by CleverTap, the all- in-one engagement platform helping brands turn customer moments into measurable growth. If you're
serious about retention, lifecycle marketing, and using AI to drive smarter engagement, CleverTap is the partner you want in your corner. All right. Rick Galaszewski, so honored to have you here on CMO Uncovered. We