Why Outsiders Build Generational Companies

Yeah, I think it's really important. I think at Montage company Y2, it's one of our core beliefs that true disruption rarely comes from inside. And I think the reason is that insiders have this cognitive debt, they have an

understanding of how things should be. I think there's an element of having perhaps reputational skin in the game because they're incentivized to defend this worldview that they've had. Outsiders have none of that.

They see the blind spots that insiders can't, they don't inherit any of those assumptions. They're not even trying to play by the rules because they don't know what the rules are. They're completely reinventing the game. And to be honest, that's what you need to build a generational company because