Why Marketers Must Defend Human Irrationality

Also, understanding deeply that humans innately are irrational, and that is such an important trait to understand, because that's why the research is the research. We all know that if we opened up a new chat on cloud or open AI right now and we said, "Is this a good idea," they tell us it's a good idea.

We unfortunately have to give a lot more context for them to start challenging us. The last thing that we always do is we just ask some really, really quick speed