Why Google Bought a Korean Blogging Startup
“So that's why they bought us. It was a good deal.”
Transcript
launched in Korea. And Korea is a very interesting market. Google has majority of internet search market shares everywhere in the world. If you go to any country, Google is number one. There are three countries. Google is not number one. That's Russia, China, and South Korea, for some
reason. Because South Korea, we had a very strong incumbent neighbor. And what the neighbor did was, they kind of blocked off indexing by search engines, any other search engines, because they also had a search engine. So they just kind of blocked out everyone from
indexing their content. The other thing that they also did was producing a lot of internal content. So they hired a lot of bloggers and created a bunch of blog content and then kept it walled garden. So Google didn't like that. So Google was like, okay, so if these guys are