Why Dupes Actually Win

Yeah. You have to stay ahead of them in regards to innovation because here's the thing about dupes. The why dupes win is because they're cheap. And the only way to win is to have cheap product. And so, you know, some consumers,

you'll never convert to a premium brand. But I will say this, when it comes to baby products, I don't think people want cheap product. I don't think they want product that hasn't been safety tested.

I don't think they want products that have zippers that have lead in it. I don't think they want products that are made of foam