Why Dropbox Lets Creators Keep Full Control
“So if we weren't gonna leverage his voice and his unique point of view and way of telling that story, that's us being done, frankly.”
Transcript
Number one, also, part of the value for us is reaching these new communities. So let's say we're talking to Fred. Part of why we want to work with him is because we want to reach his communities. We want to expand our horizons and talk to more people about how they can use
Dropbox. So do we want them to hear it in our voice or his? Why would they want to hear from us? They don't know us. They know him. They trust him. So we want them to hear him talk about it, and so the way he's going to craft that story
and create that content is we already know it's going to be compelling to them. So if we weren't going to leverage his voice and his unique point of view and way of telling