What Invisible Finance Really Means
“She just makes decisions... and the financial services that she needs, they're adjusting in the background.”
Transcript
but just generally like in your thesis around investing? So the thesis that we articulated for this fund that's currently in market is invisible finance. That's literally what we called it. Yeah. And we talk about it as, you know, three different, we're in our third wave of financial services technology innovation.
We're in wave three, we believe, and that's invisible finance. So wave one is kind of like your bread and butter FinTech. Typically, what that meant was digitizing the interface. So taking it from like going into the branch and having a conversation or going and calling your insurance broker to being able to have that engagement in a digital platform. So like it was kind of fueled by
mobile, you know, think your neobanks, you know, early and short tech apps, that kind of thing. So that's wave one