Tune Out Your Loudest Customers
“There are some customers who are super loud who don't really engage with your product, and you want to find ways to tune that out.”
Transcript
like you said, there are some customers who are super loud who don't really engage with your product. And you want to find ways to tune that out because oftentimes, more often than not, those are the types of people who are just going to give you negative, they're not going to give you a lot of constructive feedback.
What we want is to take our most engaged members and build a program for those people. Make sure those people are evangelists for the brand and love us and want to continue to double down and engage in all parts of our ecosystem. Because ultimately, what's going to make us the most money as a business is our customers
engage with as many different pieces