They Bought Super.com Without Owning It

we narrowed it down to like, you know, went down to like five, then it went down to three. And then we honed in and said, okay, we want it to be super.com. Well, there was one problem. We didn't know in super.com. (laughing) Wow. So, so that's a whole another conversation

and not one that I would deliver to to divulge. But I can tell you, acquiring a domain like super.com is not cheap. Yes, yes. But at least from a brand and a marketer perspective,

do you believe the cost of it as far out ways,