The Secret Ambassador Program

So what we did was we created almost like a mini, I wouldn't even call it ambassador program, but let's call it ambassador ribbon for the sake of conversation. And it's called close friends who are super engaged. They have to apply to be part of it. And they have to have a few other metrics

out of engagement to be able to be part of it. And they get exclusive access to content and the access to a dedicated email line and all that stuff, but they're also actually testing our product early. So we're able to have them as beta testers for all these features that we're about to launch,

for partnerships we're thinking of going live, for new products we want to launch in the future. We're literally having them test it for us and give us feedback and they love it. We love it because we're actually getting real time responses from tens of thousands of people

who are really passionate and want the company to win.