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CMO Uncovered · Rick Galasieski, Super.com

The NASCAR Fan Who Already Knew Them

“Someone comes up to us... oh, I know exactly who you are. I'm a member.”

Transcript

at the race events where we have a tent there. We're talking to customers. My favorite part about this whole NASCAR deal that we did was I was in Talladega. So the Tallade ga Speedway in Alabama and we have one of these experiences that we set up and, you know, people coming up to

our tent and, you know, you see, I just assumed, you know, that not a lot of people know who we are. I was wrong to sit there and have people come up to us and then he tried to tell them like, hey, we're super.com and this is what we do. And someone be like, oh, I know

exactly who you are. You go, I'm a member and he pulls up the app and shows me his membership. And I 'm just like, oh, this is awesome. And then that just, it just kept happening. So then I stopped just assuming no one knew who we were and I've switched. And

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