CMO Uncovered · Ryan Hartman, Chaiz
The Hidden Markup Dealers Don't Tell You
“The dealership, they get a base rate from the actual provider. And the dealership has the ability to add to whatever markup they want.”
Transcript
Most people don't know this, but the dealership, they get a base rate from the actual provider. And the dealership has the ability to add to whatever markup they want. The provider doesn't really care. And so they've marketed up these things like crazy. And we truly
think that it's a product that everyone should have. It's just been sold the wrong way and at the right price. And to your question, yes, there are other things that we could cross sell,