The Fundraising Mistake Every GP Makes

kind of a common practice that you wish happened less often? I would say I think managers don't necessarily build out their fundraising in the way that they would advise a company to run a sales process. I think there's a wide variety of different types of

asset owners and allocators that one will come in at different points in the fundraise and care about different things. And so it's really important that GPs are as much as possible, like learning about the different types of allocators and individual allocators, what's important to

them, what their focus is, and then kind of qualifying them and really running a sales process in the same way they would recommend that their founders do. So I guess to answer your question, it would be the approaching sort of your later close LPs too early in the process before you've