VC Uncovered · Courtney Leimkuhler, Springbank.VC
The Doritos Paradox
“A lot of things that make our life more convenient are more abundant than they've ever been... but the things that really stalk our day-to-day have just become more and more inaccessible, more expensive.”
Transcript
Totally right. The Doritos paradox, which sometimes we also call like the abundance paradox, which is I think a very well established fact of modern life is that a lot of innovation has really given us
too much of many things as much if not more of what we need consumer access to Doritos consumer pricing for a lot of tech and other lifestyle goods has you know, frankly plummeted through the
floor in terms of the pricing over the past decade or two. So a lot of things that make our life more convenient are