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CMO Uncovered

The Credit Card Is Just 15% of Users

“It actually makes up like 10 to 15% of our customer base... you absolutely don't need it to get the benefits that are part of our membership.”

Transcript

Yeah, I think it's funny because we obviously started as a card business early, early days. So so many people still think of us that way. But it actually makes up like 10 to 15% of our customer base. And what I always like to say about the card, I obviously have the card. I'm obsessed with the card. It's almost a plus up to the program. It is

you're going to get the best of the best across the program. You're going to get, you know, more points for your spend. You're going to get, you know, access to some certain events. Like there, it feels like it's a premium version of the membership in general. So I always recommend getting it, but you absolutely don't need it to get the benefits that are part

of our

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