CMO Uncovered · Ryan Hartman, Chaiz
The B2B Growth Hack Nobody's Using
“Let's build an API they could tap into, where's an easy, seamless checkout, make it easy on both sides. And so that's been paying dividends.”
Transcript
Google and, you know, trying to bunch of stuff on, you know, TikTok and videos. And I knew it was like leveraging larger brands to send us traffic. And so that's why he said, well, how do we make it easier for those big brands to sell our products? Oh, let's build an API they could tap into, where's an easy,
seamless checkout, make it easy on both sides. And so that's been paying dividends. That's really good. And so, you know, within that, I'm assuming you guys are