Stop Pitching LPs, Ask Them Questions Instead

GPs so often, breathlessly start giving their pitch. And so very much want to tell their story because they feel like that's what they were invited to the call to do, which is kind of true. - Yeah. - But if you can just start by asking the LP a couple of questions, like hey, you don't have

to tell me the names, but can you describe the last two or three venture investments that you made? I'd love to understand what you look for in a manager. It's okay to ask LP these questions. It's totally, it's in fact, you should. - This is Katie Reister, Managing Director at Felicis. An LP for 15 years before that.