Stop Hammering Customers With Messages
“That type of immediate change in how built works into their everyday decision making is not going to happen because we hammer them over and over and over again.”
Transcript
that built us hosting. That type of immediate change and how built works into their everyday decision making is not going to happen because we hammer them over and over and over and over again, hammering them with the same message. I think oftentimes doesn't necessarily get them to do it. It might actually mean that they start ignoring
a lot of our comms. So I would say for us a lot of it is about finding the right contextual placement to market to them around activation and a lot of the time it's about building much more of a brand connection and a higher level association from what brand