VC Uncovered · Bukie Adebo Umeano, Anthemis Group
Race to the Bottom on SaaS Pricing
“What used to be an enterprise sell is now $60 a month, that used to be a six-figure contract.”
Transcript
The other one is I feel like we're on a race to the bottom of pricing of these things. Every single person that comes out, it's a little bit cheaper, it's a little bit cheaper, and these B2B businesses, what used to be an enterprise sell is now $60 a month,
that used to be a six-figure contract. And so I'm curious, I do agree that a lot of B2B companies are acting as if they are consumers these days, but I also feel like all the things that came from consumer
of lower cost, we're gonna test everything. We're also feeling that same piece, which is gonna disrupt B2B enterprise SaaS in a big way. - Absolutely, you're even starting to see it