Oura ring is a customer acquisition tool

Oreing just postponed its IPO and I am so thankful they are finally seeing the light because everyone needs to listen up And this is gonna be a hard truth for all you wearable companies. The Oreing is an acquisition tool It's not the product and I wish or I had realized that earlier Wearables might be one of the greatest customer acquisition tools ever created

for health care because think about it Every single mobile app is fighting to get you to open it every day. A wearable lives on your body. I wear wearables I open that app every morning. I check my sleep, my recovery, my strain. If it tells me something looks weird I'm back in the app and that relationship is incredibly valuable and that's why

every single brand is building wearables right now Whoop, Apple, Google, Samsung, Aura Hardware is getting easier to manufacture which means the device itself becomes less defensible But the data and the infrastructure you build around it ultimately becomes the moat and this is where I think Aura should have moved faster

The ring gets millions of people to willingly give Aura incredibly valuable health care data every single day and that should have been the beginning Blood work, nutrition, Diagnostics, medical records, AI health coaching, healthcare services, physical locations

What the goal should be is to build an entire health ecosystem around the person wearing that ring and yes Aura is starting to move in this direction with things like blood testing and its AI health advisor I just wish they had started years earlier because I don't think the future is building a $10 billion ring company

The opportunity is building a hundred billion dollar health company where the ring happens to be how you acquire the customer The ring gets you in but everything you build around it is the business every business every industry There's a larger opportunity hiding inside of it. I'm here to help you find them follow me for more tech and AI news