CMO Uncovered · Sara Azadi, Tushbaby
Our $5 Customer Acquisition Cost Era
“Our customer acquisition costs back then, we were like $5. It was insane.”
Transcript
I mean, we were like our customer acquisition costs back then, we were like $5. It was insane, right? Yeah, but that was like, this is in the mode of like, what you have to understand is like, meta was testing and optimizing back then, right?
Like they were trying to understand who their product was for. You know, in many ways they were, you know, the amount of same competition wasn't on meta. And so the ability to target
and get the amount of impressions necessary to grow a company was a lot easier back then. And now, you know, meta's now selling impressions back to you. They're selling reach back to you,