Marketing's Hidden Constraint Nobody Talks About
“We can't go out and talk about specific deals that are live on our platform... maybe we don't want to be so clever.”
Transcript
Yeah, we, you know, one thing that we don't do and maybe some of our competitors do do, but we're just not comfortable as we can't go out and talk about specific deals that are live on our platform. And so I think that, I think it just drives us to be more creative and to be
more that whole welcoming idea again, this idea of people don't, how do we build category awareness? Once people know the category and might be interested, how do we give them the
information they need, whether it's about a company or just hand holding through the process? And then how, how do we guide them along the path? And you know, the fact of the matter is, is that it might, there might be