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LP Uncovered · Regina Green, Catalyze

Lead With What Makes You Different

“The thing that's going to win an LP over is usually your story and the thing that differentiates you from the pack.”

Transcript

folks who are listening in or anything that you want to kind of lead people with? I would say for GPs, lead with what makes you different. There is a concept of kind of being too different. There are some basic fundamentals that are necessary when you're running a fund, structural operating best practices. But the thing that's going to win an LP

over is usually your story and the thing that differentiates you from the pack. And so really leaning into what is it about your fund that is resonating with your existing investors and how do you continue

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