Keep Newsletters Short Or Lose The Reader

until I walked into work here. - What had been some of the best forms of communication that you received? - So you sent a newsletter, okay? How many times are you willing to do this on your phone, scroll on your phone before your kid pulls your pant leg? Someone talks to you or a message shows up too? - Maybe two. - That's what I was gonna say is like, keep it short,

keep it punchy, like, here's a new investment that I made, here's why I made it. You can't jam it all in. You have to just be selected. - What is the archetype of a founder that you look for