If It Feels Like A Commercial, We Failed
“We actually, in exploratory conversations with creators, will say, if this feels like a commercial, we've failed.”
Transcript
It's very easy to just flip past to the next thing. And so we actually in exploratory conversations with creators will say, you know, if this feels like a commercial, we've failed. This should be interesting. If you're not giving somebody something that they need, like, if you're not
educating or creating something that's genuinely entertaining or making my life better through this content, then we shouldn't be making it. So it's not meant to feel like an advertisement. It's meant to feel like something additive to culture. And yes, it's going to teach you in the process how to use Dropbox.
And hopefully not in a way that makes you feel gross. So if you did that, we need to start over. And that's a conversation that we have upfront and almost every time the creator's reaction is like, oh my God, this is the greatest ever because we get them.