How Bilt Picked Its Partners
“We were never looking at competitors. We don't really view ourselves as having competitors. Anyone could be a potential partner of ours.”
Transcript
And we wanted to make sure our point was really valued and that people valued it highly. And we got, you know, ranked the most valuable point by Ben Gray in the early days and that helped rocket ship the business because we had to prove that ecosystem value. So ultimately, we were never looking at competitors. We don't really view ourselves as having competitors.
Anyone could be a potential partner of ours. It was more that what types of programs are people finding value in and what's ones are most popular, whether it's hotel programs or airline programs or, you know, existing fitness programs.
There are a lot of reward systems out there. And for us, it was a job of detective work to figure out which ones were actually worth it, which ones regarding the engagement