Gut Instinct Burned Him Too Many Times
“I wish I could say, you know, I trust my gut and I just follow my gut, but I've been burned too many times over the years.”
Transcript
there something else that you were potentially debating versus NASCAR? And you picked NASCAR because of a gut call over the data. We, one of our core values as a company is we are a data driven company. We should always be driven by the data. You know, we trust, I wish I could say, you know, I trust my gut and I just fall in my gut. But I've been burned too many times
over the years, right? With that. So, so I like, I like to the gut to guide you and then and then put data behind it and trust the data. And that's what we did with this partnership. You know, there's lots of different things that we can put our marketing dollars behind. You know, we've done some other
really cool stuff like we did a a takeover of the United Terminal up in San