CMO Uncovered · Sara Azadi, Tushbaby
Don't Staff 15 Specialists
“If you try to staff 15 different specialists, guess what? The minute any sort of technology disruption, you are going to end up laying off individuals.”
Transcript
new issue just because AI has arrived, but I think what a lot of mistakes that brands do that companies do, whether they're VC backed or not, is they think they need a specialist for each
marketing activity. And, and this has always been my philosophy, do not hire specialists that only do lifecycle marketing, do not hire a specialist that only thinks in SEO. Hire an agency to
do that. Hire contractors that have a army of individuals that are built for purpose that can come in and