College football turns into professional business

college football is an absolute mess right now. And I think that might be a good thing. Players are getting paid, coaches are getting paid, schools are making money, brands are pouring money in. And the sport has become a legitimate professional business wrapped inside a college experience. But the rules haven't caught up with the money yet.

And that is the problem. We are now a group of revenue sharing, NIL deals, transfer portals, collectives, agents, massive media contracts. And everyone is trying to figure out the rules while the game is being played. More than 227 million in NIL deals were approved in July

and August of this year. And it reminds me of the early crypto days. The volatility scared a lot of people away. There were bad businesses everywhere. But underneath all of the chaos was a massive new market being created. That is college sports right now. And I don't think the answer is to put the genie back

in the bottle. The players should make money. The question is, how do we put parameters around the money without destroying what made college sports special? We need clear national rules around NIL. More transparency around where the money is coming from. More structure around transfers.

Long-term protections for scholarships and athlete health care. And some form of financial discipline so the richest programs can simply turn every season into an unlimited auction. Increasingly, Congress is already debating many of these exact guardrails. The Senate just passed legislation addressing NIL

transfers, revenue sharing, scholarships, and post eligibility medical coverage. Because college football isn't broken. But it is becoming professional faster than the infrastructure around it can become professional. And if we get that structure right, I don't think this will be the end

of the spirit of college football. And it might be the beginning of the biggest college sports era ever. Every industry, every business model, there's a larger opportunity hiding inside of it. I'm here to help you find them. Follow me for more tech and AI videos.