CMO Uncovered · Ryan Hartman, Chaiz
Car Warranties Still Sold Like It's 1995
“In the US, about 90% of car warranties are still sold the old fashioned way through car dealerships or through the phone with these major call centers.”
Transcript
- In the US, about 90% of car warranties are still sold the old fashioned way through car dealerships or through the phone with these major call centers. And we found that most people don't want to do that anymore. They don't want to talk to a human.
They don't want to haggle with a car dealership person and they just don't want to transact on the phone. - This is Ryan Hartman, co-founder and CMO of Chase, changing how you buy a car warranty without the dealership upsell or the endless phone calls.