Build Brand So AI Becomes Your Friend

And so to answer your question, again, it always goes back to brand that if you built an incredible brand and you went through the process of having that consumer love, people talking about you, having the press talk about you, building really great relationships,

making sure your website is smart and detailed. AI is your friend because what's gonna happen is it's gonna pick up all those materials, it's gonna pick up your great press, it's gonna pick up your 10,000 plus five star reviews,

it's gonna put it into the system and it's gonna filter to the consumer exactly what they want. And so you have to put the work in, build the brand, build the press relationships, build the influencer relationships,