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CMO Uncovered · Katie Perry, zerohash

Be the YKK Zipper of Crypto

“Our brand building from a consumer standpoint is less about, oh, zero hash is cooler, I know zero hash, and it's more like, okay, zero hash always works.”

Transcript

all it looks like your platform your platforms in dark mode are you you know will be in dark mode if you know it it's flexible to the platform we're there and and that's right like our brand building from a consumer standpoint is less about oh zero hash is cooler I know zero hash and it's more like okay zero hash always works it's consistent it's trustworthy you know they're

compliant you know they're following the rules they have a high uptime so it's all these sort of like quote-unquote boring things but it is similar to like an AWS or other infrastructures where your brand with the end users just like does it work does it work what I want it to and that's the same thing that

makes our customers choose us and so the trust and the sophistication and and honestly in our world a lot of its compliance the licenses we have eight years of you know we have 52 jurisdictions within the US like all this stuff takes so much time and paperwork and trust is built over time and so we

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