CMO Uncovered · Katie Perry, zerohash
B2B Lets You Fail Cheaper and Faster
“I actually feel like you can fail cheaper. Yes. Faster. Yes. Absolutely.”
Transcript
Yeah. Yeah. But I, but I will say from a B2B perspective, I actually feel like you can fail cheaper. Yes. Faster. Yes. Absolutely. Which is, which is great. Like, I'm always looking for ways. How can I spend like, again, how can I spend five minutes on it on a personal LinkedIn outreach
that cost me $0 to get a directional sense of like, what a fortune 500 executive might want from my business. So, you know, the big thing is is how can I fail fast, the cheapest, right? And I do love that about B2B. Yeah. I agree.
And I think that's where agent tick will sort of help B2C as well, right? I