CMO Uncovered
AI Slop Means Authenticity Is the New Moat
“The cost to create content has crumbled and that sounds like a gift until you realize that everybody else has just been given the same gift.”
Transcript
Yeah, so of course the cost to create content has crumbled and that sounds like a gift until you realize that everybody else has just been given the same gift. And as you mentioned, more often than not, the outcome or the output is really slop.
It's less trusted, it's less differentiated and there's infinitely more from a volume perspective. So taste does start to become the moat for sure, but kind of pushing that even a little bit further,
I would say that authenticity really becomes the moat. And taste is really how you build that authenticity. So the question we're asking ourselves now at Prove