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VC Uncovered · Jen Richard, Bonfire Ventures

AI Made Selling Harder, Not Easier

“I actually think that makes it more difficult to sell these days because there's just so much noise. Like your ICP is getting millions of emails from all of your competitors.”

Transcript

actually say that AI's ability to better offer personalized to run a Facebook campaign to draft your outreach to to run email campaigns, etc. I actually think that makes it more difficult to

sell these days because there's just so much noise. Like your ICP is getting millions of emails from all of your competitors. And it's very difficult as a customer to drown out the noise. And so the founders who are winning right now are the ones who are able to be more

creative. You know, they're the ones who are online more, creating a brand, becoming more visible. They're the ones who

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