AI Lets Us Run Research Five Times, Not Once
“Now we have synthetic researchers that can send these close creative out to real people and synthesize and analyze that content and get it back to you in 48 hours.”
Transcript
understand how people responded to those things. Now we have synthetic researchers that can send these close creative out to real people and synthesize and analyze that content and get it back to you in 48 hours. So you can run research four or five times throughout a process. That's making work better.
That's making sure that the stuff that you're putting out there is actually going to resonate with your audience. And that is incredibly powerful and it's not derailing the timeline. It's not costing us more in fact, it's probably less than aggregate. But that's a way of leveraging AI that's making the work better.