AI Is Rewriting How Customers Shop

but some of it because of AI. And the reason being is that consumers are no longer going to Google and searching that way. They are going to AI and they're saying, what is the best carrier? And here's all my challenges and here's my budget

and here's what I wanted to look like and I want my, you know, I wanna use it and I want my husband to use it and maybe grandma's gonna use it and I want it in three days, you know? And so AI is gonna change the way that

consumers are discovering your brand and how they're interacting their brand. They might not even go to your site and read your product pages. They may make all of their decisions