68 Percent Of Sundance Films Made In Dropbox

We got a survey data back that said 68% of Sundance films were made in Dropbox. - Oh, wow. - And that was an incredible stat out of year one to just learn that this was already happening. And the thing we actually learned was that, yes, they were all using it, but they were using it in a very specific way.

They were using it only for storage and they didn't understand that we actually had a whole suite of products that could help them. And the one random example that I'll throw out is, we have a sign tool. Like it's, you know, a document signing function. And when you're in the field and you need to sign release forms for films,

there's nothing more convenient than a digital signing tool that literally lives inside of Dropbox, but they didn't even know it existed. So for us to just tell them we're in their space, we're in their community, we're just, they're helping them learn and saying,