Tuesday, October 6
Uncovered
Are we still deciding too much of the customer journey in advance?

Brandy Whalen✓Editor-in-Chief, Uncovered
Yes, we still design customer journeys around the sequence we want people to follow. We should leave more room for customers to set the pace.

Alexander Harris✓Founder, FGV
The name of the game is experimentation. Nothing should be set in stone ever. Especially customer journey.

Alexander Harris✓Founder, FGV
↳ Brandy WhalenYes, we still design customer journeys around the sequence we want people to follow. We should leave more r…
agreed entirely!